At the moment, i'm writing the last chapters of a e-book that will teach you every part that you need to deliver for a travel magazine article! It is gonna be awesome, just writing it is a trip itself :) But i can't wait to share at least parts of it with you already! Here’s an excerpt, the chapter about describing vs. emotional images. I would love to hear any kind of feedback that you have! Every picture can be placed on a scale, where one side is called “descriptions” and the other is called “feelings.” If a picture was to be placed very close to the descriptive side, it would provide a lot of information to the viewer. It would describe to him what a place, a person, or an object LOOKS like. It could also give the viewer information about a location. Photos placed closer to the “feelings” side will transmit a feeling. It will tell the viewer what something FEELS like. It will create a feeling rather than giving information, i.e. the focus is on the aesthetics. Every picture you take will be placed somewhere along the spectrum that scale. If you put more aesthetics in your photo, it won’t fit [carry] as much information, and vice versa.
It is difficult (and completely unnecessary) to capture a picture that could be placed on one of the extremes of the scale. In a travel article, every image needs to have some amount of aesthetic value. It can’t just look like sh*t, even if it contains great information. A picture of an opened menu listing every dish in the restaurant won’t make anyone happy. If all photos were purely informative, it would be pretty much like flipping through a science journal. And I don’t really feel the urge to visit the laboratories shown in such publications; therefore, having information-filled photographs aren’t the very best choice for a travel magazine.
On the other side, a photo taken directly at the sun, where you can see nothing but colors and shapes might give you a warm and fuzzy feeling, but it doesn’t add any information whatsoever to the article, so it might have to go. An article filled with those kinds of pictures would work very well if you tried to convey the feelings of being completely stoned on several illegal substances in the middle of nowhere. At least for me, that is not my cup of tea when it comes to trips.
Usually, most images in an article will be somewhere around the center of the description-feeling scale. They will all provide a certain amount of information, and simultaneously be pleasing to the eye. Then, there will be a few pictures that are drawn closer to one of the sides, including a very emotional shot to enhance a specific feeling or a more descriptive photo to concretize information.
For the sake of variation, it is important to include shots from both sides of the scale. Tell the viewer what they can expect to see when they arrive to the destination that you already visited. Let them know how they will feel when they walk around the streets, trying food and talking to the locals.
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