When you are in the business of manufacturing things, you need people to buy it. The angle of attack is similar whether you are the CEO of a camera manufacturer or the CEO of Apple; solving a problem that their customers have. However, the issue for both those CEOs is that those customer problems have been solved already. Over and ver again. The 'problem' to solve for Apple and it's competitors was to create a smart phone with enough features to do everything the owner “needs” to do during the day. And they've done that now! We are able to manage our lives in a very convenient manner, with the help our phones. The camera manufacturers on their side, were out to create a digital camera that would help photographers capture the world in a good enough quality photographs. And they’ve done that now!
Most of the new-and-fucking-amazing-features being crammed into the new camera models are nothing you need or will make your photo business earn more cash. Unless those cameras are taking the pictures for you?
There’s a big difference between having a problem you need a solution for, and being offered a solution to a problem that does not exist. But what should a poor camera manufacturers do if the problems they can fix are already solved? Easy! Just create a problem to go with the solution they have. Created a 42 megapixel camera phone sensor? Just need to convince the potential buyers that they've always needed it! In a nutshell, a problem is created so that you can be sold the solution. When you hear about the new take-a-picture-automatically-every-second-of-your-day-so-that-you-don't-even-have-to-think-about-being-a-photographer-function, you can hardly imagine how you could live your life without it before, but guess what?You did!
"There’s a big difference between having a problem you need a solution for, and being offered a solution to a problem that does not exist."
Another way those manufacturers can mislead you? By showing the kind of photographer you want to become, using the camera they want to sell you. Do you REALLY think that Mattias Klum, one of the world greatest wildlife photographers would give up and go home if his entire Nikon gear was stolen and the only cameras available were Canon? What about Sally Man? Would she say "Fuck it, I'm getting out of here!" if she would realize the only camera to use on the scene was an iPhone? No, dude. They would be able to create pictures that would make Kim Jon Un stop eating all the food in North Korea and temporarily release all internet restrictions, just so he can be able to like them on Facebook.
A brand new camera, just out on the market, can't help you become better at composing your shot. It can't build rapport with the lady you just met in the street with those amazing eyes you want to capture in a picture. And it certainly can't teach you how to find the events happening in some street corners or small alleys. But the manufacturers need to sell cameras. So they will make you believe that the most important feature of a camera is the amount of megapixels, the image stabilizer or the amazing and improved grip.
"Buying a more complex camera won't make you a better photographer, it will make you a photographer with more expensive equipment."
But it's not. The talent of a photographer won't change if he buys a new camera. Buying a more complex camera won't make you a better photographer, it will make you a photographer with more expensive equipment. To be a better photographer, learn what you can already do with what you already have and what surrounds you. Most of the time, the grass is not always greener on the other side and all you need is to build a relationship with your existing camera. Your talent is in your eye. Not in the camera manufacturer R&D lab.