When writing this, I'm on a train back to south of Sweden, slicing through the last days of the Swedish winter. A thick and soft white blanket of snow covers everything outside, serving as a screen for the shadow theater from the naked trees. I just finished my lecture at a photo school for the third year in a row. After, I spoke to a few of the students, and you know what? I think we are heading in the right direction. I could blame it on my prejudicial mind but I was pretty sure that someone that have never lived the non-digital society we have today would see the art of consumerism as normal and wouldn't give it a second thought. Thank god, I think I was wrong about that. The students I talked to actually seemed relieved when I told them that the most important part of photography is not the equipment. They seemed happy when they heard that I do exactly what I want to do and not because I have to to be able to survive. And they seemed more than interested when I, as a professional photographer, told them my theory about how less material possessions would affect your photography in a good way.
I've long lived by the belief that I'm one of the few that actually wants to cut down on things. That I am one of the few that aren't being fooled by the large companies lobbying to make us believe that we need things to function, that it's an essential part of our lives. I was sure that I was the strange one and everyone else was normal.
Apparently, it is not that I'm alone in my beliefs. It is just that I'm the first one to actually say it out loud. The new generations are being more aware than the previous ones. Thinking more about their future generations than we did about our future generations. I guess the future won't be the Terminator feat. Planet of the Apes version I imagined after all. Some of us are heading in the right direction. I really hope that you, the Instagram generation, is our saviours.